top of page

Where Ideas Come to Life.



Over the years, I've fallen in love with capturing stories through my own lens. Below you'll find some of my favorite pieces I've worked on.

MADISON - BEST CITY EVER | Shot, edited, colored by Samuel Li

A passion project showcasing the beautiful city of Madison, Wisconsin. All too often, Wisconsin is left on the sidelines, so we wanted to display different parts of our home in a way we had never seen before. We filmed bikers, dancers, artists, and wake-boarders to bring together this energetic, cinematic video. Filmed on the Sony FX6 and Sony A7SIII. FPV Pilot: Ian Tunney

TRICKY FOODS | Shot, edited, colored by Samuel Li

During the height of the pandemic, we wanted to find a way to support other local businesses in Wisconsin. I met up with Therese, owner of Tricky Foods, in June 2020 to help grow her company, so we drafted up the idea for this video. We went on to shoot a few more projects for Therese as her business grew, including one for Kwik Trip. Shot on the URSA Mini and Sony A7SIII.

WINTER IN WISCONSIN | Directed, shot, edited, and colored by Samuel Li

Winter is a joy to many, but dreaded by others. I wanted to make a video that celebrated the cold Wisconsin winters that I've come to love. From snowboards to iceboats, this video is sure to warm up the idea of winter to every viewer. Filmed on the Sony FX6, Sony A7SIII, GoPro Hero Black 10, and Panasonic GH4

MINNEAPOLIS | Shot and colored by Samuel Li


After the success of our Madison video, I wanted to shine the spotlight on another city in the Midwest. Immediately, I thought of Minneapolis, a city that's gone through a lot of scrutiny and negative press in recent years. Teaming up with Nations Stephenson and Ian Tunney, we created this tribute to Minneapolis aimed at showing the beautiful nooks and crannies of the Twin Cities that are less talked about in mainstream media. Filmed on the Sony FX6, Sony A7SIII, and URSA Mini. FPV Pilot: Ian Tunney

EXPLORING MILWAUKEE | Directed, shot, edited, colored by Samuel Li

A fun travel & tourism spot for Visit Milwaukee. The goal was to showcase the lesser known parts of Milwaukee. Everyone knows about the downtown attractions, but the neighborhoods of the city are where the true personality of Milwaukee shine. Shot on the Sony FX6, Sony A7SIII, DJI Mavic 3, and GoPro Hero 10.

SUMMER IN MILWAUKEE | Directed, shot, edited, colored by Samuel Li

Shot for Visit Milwaukee. We wanted this to be a quick introduction to what summers in Milwaukee look like. From volleyball at Bradford Beach to long walks on the riverfront, Milwaukee prides itself on being a place that welcomes all people. No matter who you are or what you celebrate, Milwaukee has something for you. Shot on the Sony FX6, Sony A7SIII, DJI Mavic 3, and GoPro Hero 10.


Madison - Ground level for the next big thing. The central idea behind this commercial, made for the Greater Madison Chamber of Commerce, was to attract new residents into the city.

KUL WATER | Directed, edited, colored by Samuel Li

A commercial shot for KUL, a 4-in-1 water appliance that aims to eliminate plastic bottle usage. This project was part of a larger campaign that included an animated video and a brand video for the company. Shot on the Canon C300 Mark II. 

WELCOME TO WISCONSIN FOOTBALL | Shot, edited, and colored by Samuel Li

Every game day, 80,000+ fans pile into Camp Randall ready to scream their heads off. I wanted to capture the feeling of being inside the stadium during a Badgers game. With help from the Wisconsin Badgers Athletics Department, we created this hype video for the Badger Football Team. Shot on the Sony FX6 and Sony A7SIII.

INFOSEC RECRUITMENT VIDEO | Shot, edited, and colored by Samuel Li

This recruitment video was one of two videos made for Infosec Institute, an award-winning cybersecurity education company based in Madison, WI and Chicago, IL. Shot on the Sony FX6 and Sony A7SIII.

SOHA DIAMOND CO | Shot, edited, colored by Samuel Li

A 30-second TV broadcast commercial made for Soha Diamond Co. They wanted a high-energy ad that differed from their competition and highlighted what made their jewelry unique. Shot on the Sony FX6.

ORDERS.CO | Directed, shot, edited by Samuel Li


A social ad shot for, a software company dedicated to changing the way restaurants view and interact with online ordering while empowering them to thrive. Shot on Sony Venice and Sony A7SIII.

Services Provided


Whether you're looking for a single cinematographer or a larger commercial production team, I'll assemble a top-notch crew to get your project rolling. Click here to watch some of my work.

Drone Operations

Commercially licensed to work with standard and FPV drones, I provide a variety of aerial services. 


My commercial, lifestyle, and drone work has made me an award-winning photographer. Check out my Instagram!

Creative Direction

Not quite sure how you want to bring your idea to life? I can help guide you through the ideation process and assist in storyboarding your vision. Let's talk!



See What's Possible

Past Clients:

bottom of page