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Destination Madison

Filmed over 11 days throughout the year, this video for Destination Madison was part of a broader campaign to refresh the city’s brand and attract visitors. Our goal was to capture the essence and vibrant spirit of Madison, WI, showcasing what makes Madison a must-visit destination for travelers. The video was shot on the Sony FX6, Sony A7SIII, DJI Inspire 2, and BMPCC 4K for FPV.

Director: Sam Li 

Cinematographers: Jack Whaley, Sam Li, Cody LaPlant

Producer: Jon Eckelberg

Gaffer: Grant Caldwell

Grip: Casey Nelson, Chris Malchow

Camera PA: Karl Somerville, Alex Page

Edit: Sam Li

Color: Jake Pierrelee

Sound: Cody LaPlant

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